
Virtual Tours for Businesses: Matterport vs Bespoke Options
A practical guide to commercial virtual tours, comparing Matterport and bespoke non-Matterport options, with real examples from hotels, factories, showrooms, and offices.
Tour Formats
By Location
By Sector
Virtual Tours
Matterport 3D scanning, bespoke 360° tours, and Google Street View — for residential, commercial, hospitality, and heritage clients. UK-wide coverage, overseas on request.
Matterport virtual tours and 3D scanning, bespoke virtual tours, and Google Street View photography for hotels, retail spaces, factories, offices, and venues across the UK. Three formats to suit different needs and budgets.
Most virtual tour providers sell you the one format they happen to shoot. I produce all three: Matterport virtual tours, bespoke 360 tours and Google Street View photography, for businesses across the UK, which means my recommendation is based on what fits your space and budget, not what's in my kit bag. My virtual tour services cover everything from a single restaurant to multi-site rollouts for care groups, schools and hotel collections, with published pricing for every format and no-hosting-fee options where you own the tour outright.
Industry data from Google, TIG Global, Omni Hotels, and independent research studies.
5–10×
longer time spent on websites with virtual tours
Panomatics
2×
more interest in business listings with tours
67%
of people want more businesses to offer virtual tours
130%
more likely to book among 18–34 year olds
16–67%
increase in hotel bookings with virtual tours
TIG Global
<4 wks
typical ROI payback period for virtual tour investment
LCP Media
Not all virtual tours are the same. Each format has different strengths, costs, and ownership models. Choose the right one for your business.
3D dollhouse view, built-in floor plan and measurements. Hosted by Matterport. Rightmove and Zoopla compatible. Best for estate agents and developers.
Fully branded, custom hotspots, no annual hosting fees. You own the tour outright. Best for hotels, care homes, wedding venues, and large commercial spaces.
Published directly to Google Maps and your Business Profile. One-off cost, no hosting fees. Best for boosting local search visibility.
I work with a wide range of commercial clients. Each sector page below includes dedicated virtual tour examples, pricing and case studies.
Full 3D models with dollhouse views, measurement tools, and immersive walkthroughs. Ideal for hotels, showrooms, retail spaces, and smaller commercial venues.
An award-winning boutique hotel in Berkshire with elegant event spaces, luxury bedrooms and five-star amenities. The Matterport tour allows prospective wedding couples and event planners to explore the venue remotely, helping the hotel secure bookings from clients who couldn't visit in person.
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A comprehensive 3D tour of MKM's trade counter and warehouse in Boston, Lincolnshire. The tour gives trade customers a virtual walkthrough of the full product range and layout before visiting, helping them plan their trip and find what they need faster.
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A full factory tour for UK Circuits, showcasing the scale and capability of their PCB manufacturing facility. The Matterport tour is used to demonstrate production capacity to prospective clients and partners who can't visit the factory in person.
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Priced by the size of the space, published upfront so you don't need to wait for a quote. The first 12 months of Matterport hosting are included; after that Matterport charges £99 per year to keep the tour live. Tours are typically live within a week of the scan.
Up to 1,000 sq ft
First 12 months hosting included
£249
1,000–2,000 sq ft
First 12 months hosting included
£329
2,000–3,500 sq ft
First 12 months hosting included
£429
3,500–5,000 sq ft
First 12 months hosting included
£549
Over 5,000 sq ft
Provided within one working day
Fixed quote
A more flexible approach for larger locations where Matterport's rigid scanning process isn't practical. No ongoing hosting fees, fully customisable, and you own the tour outright.
A bespoke non-Matterport virtual tour for Trethowans' Winchester office. This custom-built tour uses a flexible shooting pattern that works better for larger, multi-floor locations where Matterport's rigid scanning process isn't practical. No ongoing hosting fees, no monthly subscriptions, and the client owns the tour outright.
No ongoing fees
One-off payment, you own it forever
Better for large spaces
Multi-floor offices, venues, warehouses
Fully branded
Custom design to match your brand
A one-off cost with no annual hosting fees — you own the tour outright and can host it wherever you like. Priced by the number of scenes (the individual 360° viewpoints a visitor can move between).
Up to 6 scenes
Fully branded, custom hotspots, no ongoing fees
£449
Additional scenes
Added to any package
£40 per scene
Larger or multi-site projects
Provided within one working day
Fixed quote
A set of 360° panoramas published straight to Google Maps and your Google Business Profile, so anyone who finds your business on Google can click "See inside" before deciding to visit. It is the most affordable of the three formats, and Google hosts it free, permanently.
Found on Google
Published to Google Maps and your Business Profile, where people already search
No hosting fees ever
Google hosts the tour permanently at no cost to you
Local search signal
A verified tour tells Google your business is real and active
A Street View tour for Thai Square in Bayswater, published straight to Google Maps. Diners can look inside before booking, and the tour sits in the restaurant's Google Business Profile alongside its opening hours and contact details.
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A commercial office space in Reading, published to Google Maps so prospective clients and visitors can explore the building before they arrive.
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A one-off cost based on the size of your premises, with no annual hosting fees. The shoot itself usually takes one to two hours and the tour is typically live on Google Maps within five to ten working days.
Small venue
Up to 10 panoramas
£269
Medium venue
10–20 panoramas
£399
Large venue
20+ panoramas
From £549
Not sure which of the three formats is right for your business? Here's a quick comparison.
| Feature | Matterport | Bespoke 360° | Google Street View |
|---|---|---|---|
| Hosting fees | £99/year after first 12 months | None — one-off payment, you own it | None — Google hosts it free, permanently |
| Best for | Properties & smaller spaces (up to ~10,000 sq ft) | Larger locations, multi-floor offices, venues | Local search visibility for customer-facing premises |
| Scanning method | LiDAR camera, fixed scan points | Flexible photography, custom hotspots | 360° panoramas linked into Google's own viewer |
| 3D dollhouse view | Yes — full 3D model | No — 360° panoramic navigation | No — panorama-to-panorama navigation |
| Measurement tool | Yes — built into Matterport | No | No |
| Turnaround | 48 hours | 5-7 working days | Live on Google Maps in 5-10 working days |
| Branding & customisation | Limited (Matterport UI) | Fully customisable to your brand | None — it uses Google's viewer |
| Where it lives | Matterport hosting, embeds on your site | Your own hosting, you own the files | Google Maps & your Business Profile, plus an embed |
From hotels and retail to manufacturing and professional services, virtual tours solve real business problems.
Let clients, partners, and stakeholders explore your space without travelling. Reduce the number of wasted site visits and focus on serious enquiries.
Hotels, venues, and event spaces with virtual tours see significantly more bookings. Guests and planners can explore before committing.
Use virtual tours for onboarding new staff, health & safety walkthroughs, and contractor briefings without disrupting operations.
Create a permanent digital record of your premises for insurance, compliance audits, and facilities management.
Based in the South West but available nationwide. Recent projects in Berkshire, Lincolnshire, Winchester, and across the Midlands.
Matterport tours delivered within 48 hours. Custom non-Matterport tours within 5-7 working days. Minimal disruption to your business.
Whether you need a Matterport 3D tour for a showroom, a custom non-Matterport tour for a multi-floor office, or a Google Street View tour to get your premises found on Google Maps, I'll recommend the best option for your space and budget.
Everything you need to know about commercial virtual tours.
Matterport tours use a LiDAR camera to create a full 3D model with dollhouse views and measurement tools. They're ideal for smaller to mid-sized spaces. Non-Matterport tours use flexible 360° photography with custom hotspot navigation, making them better for larger locations, multi-floor offices, and venues where you want full brand control and no ongoing hosting fees.
If you need a detailed 3D model with measurement tools (e.g. for a showroom or small venue), Matterport is the better choice. If you have a larger space, want full brand customisation, or prefer a one-off cost with no hosting fees, the non-Matterport option is more suitable. I'm happy to advise based on your specific needs.
It depends on the size. A typical retail unit or small office takes 1-2 hours. A large warehouse, factory, or multi-floor building can take half a day. I'll always give you a time estimate before the shoot so you can plan around it.
Yes. I'm based in Weston-super-Mare and cover the South West regularly, but I work across the whole of the UK for commercial projects. Recent scans have taken me to Berkshire, Lincolnshire, Winchester, and various locations across the Midlands. Travel is quoted upfront with no hidden costs.
Absolutely. Both Matterport and non-Matterport tours come with embed codes that work on any website. The non-Matterport option can also be fully branded to match your site design.
Matterport tours include 12 months of hosting, then £99/year to keep them live. Non-Matterport tours are a one-off payment with no recurring fees — you own the tour outright and can host it wherever you like.
A Google Street View tour is a set of 360° panoramas published directly to Google Maps and your Google Business Profile, so anyone who finds your business on Google can click 'See inside' before visiting. It is the cheapest of the three formats and Google hosts it free, permanently, but it uses Google's viewer rather than an immersive branded walkthrough. Many businesses run a Street View tour for search visibility alongside a Matterport or bespoke tour on their own website.
Street View photography is a one-off cost based on the size of your premises: £269 for a small venue of up to 10 panoramas, £399 for a medium venue of 10 to 20 panoramas, and from £549 for larger venues needing 20 or more. There are no annual hosting fees because Google hosts the tour on their own infrastructure.
A verified Street View tour is a positive local SEO signal — it tells Google your business is real, active and worth showing to nearby searchers. It is not a ranking guarantee, but it is a worthwhile part of a local search strategy, and the tour also appears alongside your opening hours, reviews and contact details in search results.
Help families explore your care home from anywhere in the UK. A Matterport virtual tour builds confidence and pre-qualifies visitors before they ever step through the door.
Care home photography & virtual toursBased in the South West, I cover the whole of the UK for commercial virtual tour projects — and I'm happy to travel overseas. The pages below are dedicated location guides; they are not the limit of my coverage.
Clifton, Harbourside, South Bristol & North Somerset
City centre, surrounding villages & North East Somerset
Cardiff, Newport, Barry & the Vale of Glamorgan
Taunton, Bridgwater, Minehead & Exmoor
Cheltenham, Gloucester, Stroud & the Cotswolds
Swindon, Chippenham, Devizes & Marlborough
Exeter, Barnstaple, Ilfracombe & North Devon coast
Restaurants, offices, hotels & institutions across Greater London
Thames Valley offices, hotels, venues & showrooms
Professional services, independent schools & care homes
Healthcare, barn & wedding venues, schools & hotels
Heritage attractions, research workspace, hotels & schools
Trade counters, showrooms, industrial & agricultural premises
Birmingham, Manchester, Leeds, Sheffield & surrounding areas
Edinburgh, Glasgow, Cardiff, Swansea & nationwide rural estates
International projects welcome — get in touch to discuss travel and logistics
Ready to get your property looking its best? Drop me a message and I'll get back to you within a few hours to confirm availability and sort out a time that works for you.
Professional photography that helps your property stand out. Fixed prices, no hidden fees, no fuss.