Matterport & 360 Virtual Tours in Reading & Berkshire

Berkshire is two markets sharing a county boundary. Along the M4 there is one of the busiest office corridors in the country, running from Slough and Maidenhead through Reading out to Newbury, where corporate tenants shortlist buildings on a screen weeks before anyone books a viewing. Then, often within a few miles of the same junction, there is the river and the countryside, with hotels, pubs with rooms and event venues that sell a setting as much as a space. Virtual tours earn their money in both, for opposite reasons: the office needs to prove it works, and the venue needs to prove it feels right.

I am based in Somerset, and Berkshire is a straightforward run along the M4, which is why travel is inside the quoted price rather than bolted on afterwards. Two of the Berkshire projects I have completed are on this page and you can walk through both of them: a Matterport scan of Hurley House Hotel and its garden pavilion, and a Google Street View tour of Forefront in Reading. They are deliberately different formats, because they were solving different problems. This work is part of my virtual tour services across the UK, and the Thames Valley is one of the areas I travel to most.

The practical difference between a good tour and a wasted one is usually planning rather than kit. A hotel gets scanned in a window when there is no function on, working room by room so nothing is shut off for long. An office is normally early morning or a weekend, so desks are clear and nobody appears in frame. A showroom is scanned around stock movements, because a half-empty display looks worse in a tour than it does in a photograph. None of that costs extra, it simply needs deciding when the date is booked.

If you are weighing up whether a tour is worth it, the useful question is not how impressive it looks but how many pointless viewings it removes. For a Thames Valley office that number is usually significant, because a tenant who has walked the floor plate online and measured a meeting room either arrives genuinely interested or does not arrive at all. For a venue, the equivalent saving is the enquiry that would have taken three emails of questions about layout and instead takes one.