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The Host Academy

Free Guides for Airbnb & Holiday Let Owners

I photograph over 100 holiday lets a year across the South West and South Wales. I see what makes listings convert, what puts guests off, and what separates fully-booked properties from those gathering dust on page three. These guides share everything I've learned, practical, transparent, no guru-speak.

Pricing & Occupancy

Setting the right price is half the battle. These guides cover dynamic pricing strategies, seasonal rate-setting, and how to fill the calendar during quieter months without racing to the bottom.

Holiday Let Photography Packages

Marketing & Direct Bookings

Relying on a single platform is risky and expensive. Learn how to market your property across multiple channels, build a direct booking pipeline, and reduce your dependence on OTA commissions.

Photography for Multi-Platform Marketing

Guest Experience

Great photos get the booking, but guest experience earns the reviews. From first-message templates to welcome books that generate repeat bookings, these guides cover the full guest journey.

Welcome Guide Design Service

The Holiday Let Marketing Playbook

A free 15-page PDF compiling the best checklists, pricing frameworks, and marketing tactics from the Host Academy. Written for UK holiday let owners who want more bookings without more platform fees.

The Holiday Let Marketing Playbook — preview of pages including the 15-shot listing checklist and guest messaging templates

Real Results from Real Properties

See how professional photography transformed these holiday lets. Each case study includes before-and-after booking data and the specific approach I took.

Why Listen to a Photographer?

I'm Matthew Evans, a property and holiday let photographer based in Somerset. I shoot inside over 100 short-let properties every year, from thatched cottages in the Cotswolds to city apartments in Bristol and coastal lets in Devon and Cornwall.

That gives me a perspective most "hosting experts" don't have. I see the listings that are fully booked and the ones that aren't. I see what makes a guest stop scrolling, what makes them click, and what makes them book. I notice the patterns in pricing, presentation, and marketing that separate thriving properties from struggling ones.

These guides are the result of that experience. They're written for UK holiday let owners who want practical, honest advice without the hype. No affiliate links to tools I've never used, no recycled American advice that doesn't apply here, and no upselling to a £2,000 course. Just the things I've seen work, shared freely.

Let's shoot your property

Ready to get your property looking its best? Drop me a message and I'll get back to you within a few hours to confirm availability and sort out a time that works for you.

Address
Pure Offices, Pastures Avenue,
Weston-super-Mare, BS22 7SB
Response time
Within a few hours

Prefer to ask a quick question?

I'll get back to you within a few hours. No spam, no pressure.

Stay Booked — The Holiday Let Marketing Book by Matthew Evans
From the Author of Stay Booked

Stay Booked

How UK holiday lets stay booked, from the first photograph to the fully fledged business. Available on Amazon in Kindle and paperback.

Get the Book
My Photography
Book a Shoot

I'll bring the camera, you bring the keys.

Professional photography that helps your property stand out. Fixed prices, no hidden fees, no fuss.

07545 450543
50+
Projects per month
17
Years experience
48hr
Delivery*
Photography Guide
Learn Property Photography

Want to learn how I do it?

I've written a full property photography guide — 41 lessons covering everything from camera settings to running your own business.

41
Lessons
10
Modules
6hr+
Reading