Photography for New Build Developments & Show Homes

My Developers packages are tailored for new builds and show homes: Show Home at £299 (single show home interiors, exteriors, and drone), Development at £399 (show home plus site coverage, aerial overview, and construction progress), and Location Marketing at £499 (full development plus local area amenity photography and lifestyle context). All include drone photography and 48-hour delivery. Add-ons include Matterport 3D virtual tours and video walkthroughs (£150). For multi-site or ongoing partnerships, get in touch and I'll put together a bespoke rate that reflects the volume of work.

Yes, I regularly photograph multiple show homes and house types in a single visit. This is the most cost-effective approach for developments with several plots to market. I'll plan the shoot to make the most of the light and work efficiently through each property.

Yes. I offer monthly or milestone-based progress photography packages. These typically include drone aerials showing overall site progress, plus ground-level shots of key construction stages. It's valuable for investor updates, marketing content, and creating a visual record of the build.

I can typically accommodate bookings within 3-5 working days. For show home launches or time-sensitive marketing deadlines, I can often arrange shorter notice shoots. For ongoing partnerships, I can schedule regular visits well in advance to align with your build programme.

Drone photography is included at no extra cost wherever aerials add something. I hold full CAA permissions and carry comprehensive insurance. Aerial shots show the development layout, individual plot positions, surrounding amenities, and the wider setting, all essential for marketing materials and website content.

Yes. All images are delivered in full resolution and in formats suitable for every use, property portals, websites, social media, printed brochures, hoarding boards, and sales office displays. I can also provide specific crops or formats on request.

I work with developers of all sizes, from local builders completing small infill sites to regional and national house builders with multiple developments. The same quality and service applies regardless of the scale of the project.

CGI (computer-generated imagery) is essential for off-plan marketing before the property exists, but once the show home is built, real photography outperforms CGI in every metric. Buyers trust real images more than renders, and professional photography shows the actual quality of finishes, natural light, and proportions. I work alongside CGI providers, photographing the completed show home to replace renders as soon as possible. The transition from CGI to real photography typically coincides with a spike in reservations.

Show home photography requires a different approach to standard property photography. I focus on lifestyle aspiration, capturing the staging, the quality of finishes, the flow between rooms, and the emotional appeal that drives reservations. I shoot at the optimal time of day for each property's orientation, use supplementary lighting to balance interiors, and include detail shots of kitchen worktops, bathroom fittings, and built-in storage that buyers want to see up close.

Construction progress photography documents the build at regular intervals, typically monthly or at key milestones. Each visit includes drone aerials showing overall site progress, ground-level shots of structural stages, and detail images of key construction elements. The resulting image library is valuable for investor updates, planning compliance records, marketing content showing the development taking shape, and social media posts that build anticipation among prospective buyers.