Tour Formats
By Location
By Sector
Virtual Tours
Immersive 3D tours for any property or venue
Matterport 3D scanning, bespoke 360° tours, and Google Street View — for residential, commercial, hospitality, and heritage clients. UK-wide coverage, overseas on request.
At a Glance
Matterport
The 3D scanning standard
- LiDAR scan → true 3D model
- Dollhouse view + measurements
- Rightmove & Zoopla embed
- Annual hosting fee (£99/yr after yr 1)
From £249
Side-by-Side Comparison
| Feature | Matterport | Bespoke 360° | Street View |
|---|---|---|---|
| 3D dollhouse view | |||
| Built-in room measurements | |||
| Rightmove / Zoopla compatible | |||
| Appears on Google Maps | |||
| Embeds on any website | |||
| Full brand customisation | |||
| Custom hotspots & info panels | Basic labels only | ||
| Editable after delivery | Labels only | ||
| One-off cost, no hosting fees | |||
| Annual hosting fee | £99/year (after yr 1) | ||
| You own the tour outright | Google hosts it | ||
| Works on mobile without app | |||
| VR headset support | |||
| Local SEO benefit | |||
| Best for large / complex spaces | Up to ~10,000 sq ft | Any size |
Which Format for Your Sector?
These are my honest recommendations based on what works in practice. Every business is different — if you are unsure, call me and I'll tell you exactly what I'd recommend for your specific situation.
Residential property sales
Estate agents and buyers expect the 3D dollhouse view and measurement tools. Rightmove-compatible embed is essential.
Hotels & wedding venues
A bespoke tour on the website converts enquiries. Street View puts you on Google Maps for local search. Both together give the best result.
Care homes
Families need an immersive, reassuring walkthrough. Bespoke is better for larger multi-floor homes; Matterport works well for smaller sites.
Restaurants & cafés
Street View for Google Maps presence and local search. Matterport for the website if the ambience is a key selling point.
Commercial offices
Letting agents and landlords benefit from the 3D dollhouse view and measurement tools for commercial space marketing.
Retail & showrooms
Street View for Google Maps discovery. A bespoke tour with product hotspots on the website turns browsers into buyers.
Schools, colleges & universities
Prospective students and parents want to walk the campus before an open day. Matterport suits a single building or department; bespoke is better for multi-building campuses, where hotspots can label departments, halls and facilities and link to course pages.
Which Should You Choose?
Choose Matterport if…
- You are marketing a property for sale and need Rightmove/Zoopla compatibility
- The 3D dollhouse view and built-in measurements are important to your buyers or clients
- You are happy to pay an annual hosting fee (£99/year) to keep the tour live
- The space is under 10,000 sq ft and has a reasonably straightforward layout
Choose Bespoke 360° if…
- You want full brand control and a custom-designed tour interface
- You prefer a one-off cost with no ongoing hosting fees
- You want to own the tour outright with no platform dependency
- The space is large, multi-floor, or complex in a way that Matterport handles poorly
- You need custom hotspots linking to booking forms, product pages, or video content
Choose Google Street View if…
- You want to appear on Google Maps with an interior view
- Local search visibility is a priority for your business
- You want the most cost-effective virtual tour option
- You are happy with a simpler, less immersive format
- You want to complement an existing Matterport or bespoke tour with a Google Maps presence
Comparison FAQs
Matterport uses a LiDAR scanner to create a true 3D model with a dollhouse view and built-in measurements. It is hosted on Matterport's platform and carries an annual hosting fee. A bespoke 360° tour is built from 360° photography, is fully branded to your business, carries no ongoing fees, and you own it outright. Bespoke tours are also better for larger and more complex spaces where Matterport's scanning process is not practical.
Google Street View has the lowest upfront cost and no ongoing fees. Matterport is mid-range upfront but carries an annual hosting fee. Bespoke 360° tours have the highest upfront cost but no ongoing fees, so over a 3–5 year period they can work out cheaper than Matterport.
Yes, and many clients do. A common combination is Street View for Google Maps presence and local SEO, plus a Matterport or bespoke tour for the website and sales process. The two formats serve different purposes and complement each other well.
Matterport is the most widely recognised format on property portals and includes a direct embed for Rightmove and Zoopla. Bespoke 360° tours can also be embedded on portals via a standard iframe. Google Street View is not designed for property portal use.
For most care homes, a bespoke 360° tour is the better choice. It can be fully branded to the home, updated after a refurbishment, and hosted without ongoing fees. Matterport works well for smaller, single-floor homes. Adding a Google Street View tour gives the home a presence on Google Maps, which is useful for families searching locally.
Yes, specifically local SEO. A verified Street View tour is a positive signal for Google's local search algorithm. It tells Google your business is real, active, and worth showing to nearby searchers. It does not directly affect organic (non-local) search rankings.
Let's shoot your property
Ready to get your property looking its best? Drop me a message and I'll get back to you within a few hours to confirm availability and sort out a time that works for you.
Weston-super-Mare, BS22 7SB
I'll bring the camera, you bring the keys.
Professional photography that helps your property stand out. Fixed prices, no hidden fees, no fuss.