Delivering to Clients

How you deliver your images is part of your professional service. A smooth, efficient delivery process builds trust and encourages repeat business.

Deliver images in the order they should appear in the listing:

Always under-promise and over-deliver. If you quote 48 hours, aim to deliver in 36.

Setting up an efficient delivery workflow

Consistency in your delivery process saves time and builds your professional reputation. Create templates for everything:

Automate where possible. Lightroom's export presets, email templates, and cloud storage auto-sync can turn a 30-minute delivery process into a 5-minute one.

Occasionally, an agent will request changes, a sky replacement, removing an object, or adjusting the colour balance. Have a clear policy:

Communicate this policy upfront in your terms and conditions so there are no surprises.

Keep your RAW files for at least 12 months after delivery. Agents occasionally need images re-exported at different sizes, or a property may come back on the market and the agent wants to reuse your photographs. After 12 months, archive to an external drive and free up your working storage.

Use the 3-2-1 backup rule: three copies of your data, on two different types of storage, with one copy off-site. For most property photographers, this means your working drive, an external backup drive, and a cloud backup service like Backblaze or Google One.