Pricing Your Services

Pricing is one of the most important decisions you'll make in your property photography business. Price too low and you'll burn out working long hours for little reward. Price too high and you'll struggle to win work. Here's how to find the sweet spot.

Property photography prices in the UK vary significantly by region:

These are rough guides, your actual pricing should reflect your experience, quality, and local competition.

Most successful property photographers use a tiered package structure:

Essential (£149): Up to 15 images, 1 hour on site, 48-hour delivery, drone included

Standard (£199): Up to 25 images, 2 hours on site, 48-hour delivery, drone included

Premium (£299): Up to 40 images, 3 hours on site, 48-hour delivery, drone included

Add-ons: Matterport 3D tours from £150, video walkthroughs from £150, floor plans available

Before setting prices, understand your costs:

That's 4-5 hours per property. If you charge £199 and your costs are £40, you're earning £159 for 4-5 hours, roughly £35/hour. Is that enough?

1. Volume: Lower prices, more shoots per week, faster turnaround. Works well with estate agent contracts.

2. Premium: Higher prices, fewer shoots, more time per property, higher quality. Works well with developers and private clients.

Most photographers start with volume to build their portfolio and reputation, then gradually move towards premium work.