The success of a property shoot is often determined before you even arrive. Clear communication with the homeowner or estate agent sets expectations and ensures the property is ready when you get there.
What to send before the shoot
I send every client a preparation guide at least 48 hours before the shoot. This covers:
- Decluttering: Remove personal items, excess furniture, and anything that makes rooms feel smaller. Bins, laundry baskets, and toilet brushes should be hidden.
- Cleaning: All surfaces should be wiped down, floors vacuumed/mopped, and windows cleaned (inside at minimum).
- Lighting: Replace any blown bulbs. Consistent colour temperature matters — ideally all warm white or all cool white.
- Exterior: Mow the lawn, sweep the driveway, move bins out of sight, park cars on the street rather than the drive.
- Pets: Arrange for pets to be elsewhere during the shoot, or at minimum, confined to one room.
- Access: Confirm access arrangements, parking, and any alarm codes.
Managing expectations
Be upfront about what you will and won't do. I'm happy to move small items (cushions, ornaments) but I won't rearrange heavy furniture. If a property needs significant staging, that's a separate conversation and potentially an additional cost.
Timing the shoot
Ask about the property's orientation. South-facing gardens look best in the afternoon. North-facing rooms benefit from overcast days when light is even. If the property has a stunning sunset view, consider a twilight shoot.
Occupied vs vacant properties
Occupied properties require more diplomacy. People are emotionally attached to their homes and may not appreciate being told to "declutter." Frame your preparation guide as helping the property "look its best" rather than implying it's messy.
Vacant properties are easier to photograph but can feel cold and lifeless. Consider whether basic staging (a few cushions, a throw, some plants) would help.
Key Takeaways
- Send a preparation guide to clients at least 48 hours before the shoot
- Clear communication about decluttering prevents awkward conversations on site
- Consider the property's orientation when scheduling the shoot time
- Frame preparation advice positively — help the property 'look its best'
- Vacant properties may benefit from basic staging to add warmth
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