Is Professional Photography Worth It?
Use this calculator to see the real financial impact of professional property photography on your sale, rental, or marketing campaign. The numbers speak for themselves.
What's Professional Photography Worth?
See the real financial impact of professional property photography on your sale, rental, or marketing campaign.
Based on industry research data
Why Professional Photography Pays for Itself
These aren't guesses, they're backed by data from Rightmove, Matterport, the National Association of Realtors, and independent UK property research.
Properties sell 32% faster
Rightmove and VisuallySold data shows that listings with professional photography spend significantly less time on the market. That's weeks of mortgage payments, council tax, and stress you avoid.
Source: Rightmove / VisuallySold 2024
118% more online views
Professional photos generate more than double the views compared to amateur shots. In a market where 97% of buyers start their search online, first impressions are everything.
Source: Matterport / Rightmove 2024
Up to 3% higher sale price
Properties presented with professional imagery consistently achieve closer to asking price. On a £300k property, that's potentially £9,000 more, far outweighing the cost of a photo shoot.
Source: SellfastPhoto / NAR 2024
40% more rental enquiries
For landlords and holiday let owners, professional photos mean shorter void periods and higher-quality tenants. The photography pays for itself within the first reduced void week.
Source: Airbnb / Vello 2024
About This Calculator
This ROI calculator uses published data from Rightmove, Matterport, the National Association of Realtors (NAR), Airbnb, and independent UK property research to estimate the financial impact of professional photography.
The figures are based on industry averages and should be treated as indicative rather than guaranteed. Actual results will vary depending on property type, location, market conditions, and pricing strategy. The calculator assumes a photography investment of £199 (Professional package).
All sources are cited alongside each metric in the calculator above. If you'd like to discuss how professional photography could benefit your specific situation, feel free to get in touch.
I'll bring the camera, you bring the keys.
Professional photography that helps your property stand out. Fixed prices, no hidden fees, no fuss.
Based in Weston-super-Mare. Local travel included free. Nationwide projects, travel included in the price.