Airbnb Holiday Let Transformation

How professional photos doubled booking rates for a Somerset holiday cottage

Airbnb PhotographyMatterport Virtual Tour

55% → 82%

Occupancy rate increase

+£35/night

Nightly rate increase

+120%

Booking enquiry uplift

4.9 ★

Guest review score

The Challenge

A holiday let owner near Glastonbury had been using phone photos since listing on Airbnb two years earlier. Despite positive reviews, occupancy was stuck at around 55% and the nightly rate was below the area average. The listing didn't stand out against newer competitors.

The Solution

Matthew provided a specialist Airbnb photography package with bright, lifestyle-focused interior shots, exterior and garden photography, and a Matterport 3D tour so guests could explore the property before booking. The owner also used the free Airbnb Welcome Booklet tool to create a professional guest guide.

"I couldn't believe the difference. Within a week of updating my photos, I had more booking requests than the entire previous month."
— Holiday Let Owner, Glastonbury

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Luxury Property Marketing

Private Seller · Bath, Somerset

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